Chủ Nhật, 20 tháng 3, 2011

Continually Ensure to properly Fulfill Incentives for Surveys!

Are you making use of surveys like a method of gathering data and general market trends? Nowadays many marketers attempt to do this at some time or any other, and it really can be quite useful. But you will find problems that can arise too - and a lot of them center around looking to fulfill incentives for surveys



When it comes to loyalty rewards processing and trying to fulfill incentives for surveys (since the two are typically the same) - the actual fact of the matter is it is never as easy as most people assume!



For example: You can't just blindly fulfill whatever incentive you promised. Before you decide to do that you have to carry out some form of incentive check fulfillment to ensure that you check within the survey data that you've gathered and find out whether or not it can be compliant!



So that your loyalty rewards processing (and incentive check process) comes something like this:



• Receive completed survey or loyalty reward claim


• Validate it is genuine and check against your listing of issued surveys or loyalty points


• Capture the info that has been submitted in the form itself and decide whether or not it's 'compliant' to your requirements


• If compliant, fulfill incentives for surveys as soon as possible!



Now the biggest problem with this process of incentive check fulfillment and loyalty rewards processing is checking whether a survey or claim is 'compliant'. Unfortunately regardless how hard you are trying it is ridiculously difficult to automate that process - specifically if the survey showcased contains a large amount of subjective questions that may have numerous responses.



How do you determine which responses are valid and which ones aren't?



Because of this - usually people find that they need to fulfill incentives for surveys manually. Needless to say, this can be tedious and time intensive - which is the reason in recent years internet marketers have begun to outsource it!



These days, you ought to be able to find a loyalty rewards processing service that also handles incentive check fulfillment, rebates, and so forth.



At the end for the day - the checks involved are actually very similar anyway.



Specialized services such as these generally possess the experience, manpower, and training to handle these situations and so they could handle most of the grunt work in your stead and simply issue you with reports once a month or so!



Assuming you're comfortable with the idea of outsourcing, it is a great way to solve the challenge.



Additionally you may want to consider employing someone on the part time or full time basis to fulfill incentives for surveys - preferably someone with experience in that area. If you are handling a large volume this might prove to require higher than a single person though, which may mean hook extra cost on your part!



All things said and done, incurring expense is still infinitely better than not being able to fulfill incentives which you have promised!
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